Oh my goodness, let me tell you about the first time I made these Chocolate Strawberry Jam Cupcakes. It was my niece's birthday, and I wanted something special-not just your average cake. I had this crazy idea to stuff chocolate cupcakes with strawberry jam, and wow, did it work! The look on her face when she took that first bite? Priceless. Now these cupcakes are my go-to for every celebration, from Valentine's Day to "just because" Tuesday afternoons.
Imagine this: super moist chocolate cupcakes that practically melt in your mouth, hiding a sweet little surprise of strawberry jam in the center. Then we top them off with the dreamiest, most strawberry-packed buttercream you've ever tasted. They're the perfect marriage of rich chocolate and bright berry flavors-like those chocolate-covered strawberries you love, but in cupcake form. Trust me, once you try these, you'll be hooked.
Why You'll Love Chocolate Strawberry Jam Cupcakes
I could gush about these cupcakes all day, but let me give you the quick rundown on why they're absolutely irresistible:
- The flavor combo is magic. That rich chocolate with the pop of sweet-tart strawberry? It's like your favorite dessert duo decided to throw a party in your mouth.
- Surprise inside! There's something so fun about biting into what looks like a regular chocolate cupcake and discovering that hidden jammy center. Kids especially go wild for this.
- Easier than they look. Don't let the fancy appearance fool you-if you can make a box mix, you can make these from scratch. The steps are simple, and I'll walk you through every one.
- Crowd-pleaser guaranteed. I've brought these to potlucks, baby showers, and even a fancy dinner party-they disappear fast every single time.
- Perfect for any occasion. Valentine's Day? Check. Summer picnic? Check. "I just really need chocolate today" Wednesday? Double check.
- Customizable to your taste. More jam? Less sweet? Different berry? We'll talk variations later, but these babies are as flexible as they are delicious.
Seriously, once you see how people react when you bring these out, you'll understand why they're my secret weapon. The compliments just keep coming-but don't worry, I won't tell anyone how easy they really are to make!
Ingredients You'll Need for Chocolate Strawberry Jam Cupcakes
Okay, let's gather our goodies! I promise you won't need anything too fancy-just some pantry staples and a few special touches. Here's everything you'll need, broken down so it's super easy to follow. (And hey, if you're missing something, don't panic-we'll talk substitutions later!)
For the Chocolate Cupcakes
- 1 cup all-purpose flour (I like to spoon and level it-no packing!)
- 1 cup granulated sugar
- ½ cup unsweetened cocoa powder (sift it if it's clumpy-trust me on this)
- 1 teaspoon baking powder
- ½ teaspoon baking soda
- ½ teaspoon fine salt (skip if using salted butter later)
- ½ cup vegetable or canola oil (melted butter works in a pinch)
- 2 large eggs, room temperature (take them out an hour ahead or warm them in a bowl of lukewarm water for 5 minutes)
- 1 teaspoon vanilla extract (the real stuff makes a difference!)
- ½ cup buttermilk, room temperature (no buttermilk? Mix ½ tablespoon lemon juice with regular milk and wait 5 minutes)
- ½ cup hot coffee or hot water (coffee deepens the chocolate flavor, but water works fine too)
For the Strawberry Jam Filling
- ¾ cup strawberry jam or preserves (seedless is best here-those little seeds can get stuck in your teeth!)
- 1 teaspoon lemon juice (optional but brightens everything up)
For the Strawberry Buttercream
- 1 cup unsalted butter, softened (leave it on the counter for 30-60 minutes-poke it-it should dent easily)
- 3 cups powdered sugar, sifted (no one wants lumpy frosting!)
- ¼ cup thick strawberry puree or jam (if using fresh berries, blend and strain them first-we want thick, not runny)
- 1 teaspoon vanilla extract
- 1 pinch fine salt (balances the sweetness)
- 1-2 tablespoons heavy cream (as needed to get that perfect piping consistency)
For Garnish
- Fresh whole strawberries, hulled and patted dry (wet berries make frosting slide right off!)
- Chocolate drizzle or shaved chocolate (optional but oh-so-pretty)
See? Nothing too wild! Now, let's get to the fun part-making these beauties come together.
Step-by-Step Instructions for Chocolate Strawberry Jam Cupcakes
Alright, let's dive in! I'll walk you through each step so you end up with perfect cupcakes every time. Don't worry-I've made all the mistakes so you don't have to!
Preparing the Chocolate Cupcake Batter
- Preheat your oven to 350°F (175°C) and line a muffin tin with cupcake liners. I like the parchment ones-they peel off so nicely!
- In a large bowl, whisk together the flour, sugar, cocoa powder, baking powder, baking soda, and salt. Get out all those cocoa lumps now so you don't have to overmix later.
- Add the oil, eggs, vanilla, and buttermilk. Mix just until combined-no need to go crazy here. The batter will look a bit thick and that's okay!
- Now for the secret weapon: pour in the hot coffee or water and stir until the batter is smooth. It'll thin out beautifully and smell amazing. (Careful-it might bubble a bit!)
Baking and Cooling the Cupcakes
- Divide the batter evenly among the cupcake liners, filling each about two-thirds full. I use an ice cream scoop-it's less messy and keeps them all the same size.
- Bake for 18-20 minutes. They're done when a toothpick inserted in the center comes out clean or with just a crumb or two. Don't overbake-we want them moist!
- Let them cool in the pan for 5 minutes, then transfer to a wire rack. This is crucial-if you frost warm cupcakes, it'll melt right off. Wait until they're completely cool, about 1 hour.
Filling with Strawberry Jam
- Once cooled, use a small knife or cupcake corer to remove a small portion from the center of each cupcake. Go about halfway down-we're making a little jam pocket!
- If your jam is super thick, mix it with lemon juice to make it easier to pipe. Then fill each hole with about 1 teaspoon of jam. Don't overfill or it'll spill out when you bite in!
Making the Strawberry Buttercream
- In a large bowl, beat the butter until creamy-about 2 minutes. Scrape down the bowl often!
- Gradually add the powdered sugar, about ½ cup at a time, mixing well between additions. It'll look dry at first-that's normal!
- Add the strawberry puree, vanilla, and salt. Beat for 2-3 minutes until fluffy. If it's too thick, add cream 1 teaspoon at a time; too thin? More powdered sugar.
Decorating the Cupcakes
- Pipe or spread the buttercream onto the cupcakes. I use a large star tip for pretty swirls, but a knife works fine too-no fancy tools required!
- Top each with a fresh strawberry and optional chocolate drizzle. Pro tip: Add the garnish right before serving so the berries stay fresh looking.
And there you have it-cupcakes that look like they came from a bakery but taste even better because they're made with love! Now try not to eat them all before your guests arrive...
Variations for Chocolate Strawberry Jam Cupcakes
Okay, here's where we get to play! One of my favorite things about these cupcakes is how easily you can mix them up. Don't have strawberries? No problem. Want to make them vegan? Easy peasy. Here are some of my go-to twists:
- Berry swap: Try raspberry jam instead of strawberry-it gives this gorgeous tartness that plays so well with the chocolate. Blackberry jam is another winner if you want something more sophisticated.
- Chocolate upgrade: Swap the cocoa powder for dark cocoa (like Hershey's Special Dark) for an extra rich flavor. Or melt some dark chocolate chips into the batter if you're feeling fancy.
- Vegan version: Use flax eggs (1 tablespoon ground flax + 3 tablespoon water per egg), coconut oil instead of butter, and coconut milk with lemon juice for the buttermilk. The texture comes out surprisingly perfect!
- Flavor boost: Add a teaspoon of orange zest to the batter-it makes the chocolate taste even more chocolatey somehow. Or sprinkle a tiny bit of cinnamon in the dry ingredients.
- Frosting fun: Mix crushed freeze-dried strawberries into the buttercream for extra berry punch. Or swirl in some melted chocolate for a marble effect.
- Mini magic: Make these as mini cupcakes-just reduce baking time to 12-14 minutes. Perfect for parties where people want to try "just one" (ha, good luck with that!).
The best part? You can mix and match these ideas. Chocolate-orange cupcakes with raspberry filling? Yes please! Whatever combo you dream up, I promise these cupcakes will handle it like champs.
Serving and Storage Tips for Chocolate Strawberry Jam Cupcakes
Alright, let's talk about keeping these beauties fresh and serving them like a pro. First rule: if you're not serving them right away, store them in an airtight container at room temperature for up to 2 days. The frosting might firm up a bit, but they'll still taste amazing.
If you need them to last longer (or if your kitchen is super warm), pop them in the fridge for up to 5 days. Just let them come to room temperature for about 30 minutes before serving-cold buttercream isn't nearly as dreamy!
For parties, I like to assemble everything except the fresh strawberry garnish ahead of time, then add the berries right before serving so they don't get soggy. And if you've got leftovers (unlikely, but it happens), the jam-filled centers actually make these cupcakes freeze beautifully for up to a month-just wrap them well and thaw overnight in the fridge.
One last tip: these are rich little guys, so I usually cut them in half when serving at parties. That way everyone gets to try one (or, let's be real, "just one more half") without feeling too guilty!
Helpful Notes for Perfect Chocolate Strawberry Jam Cupcakes
Okay, let me share some hard-earned cupcake wisdom! First, don't overmix the batter-just stir until everything's combined. Overmixing makes cupcakes tough, and we want them light and fluffy. If your buttercream turns out too runny, chill it for 15 minutes then beat again-that usually fixes it. Too thick? Add cream a teaspoon at a time.
For the jam filling, if it's too thin, mix in a teaspoon of powdered sugar to thicken it up. And if you're watching sugar, you can reduce it to ¾ cup in the cupcakes-they'll still be delicious! Need gluten-free? Swap the flour 1:1 with your favorite GF blend (I like ones with xanthan gum already added).
Last pro tip: if your cupcakes dome too much, try lowering the oven temp to 325°F and baking a few minutes longer. Flatter tops make for easier decorating!
Frequently Asked Questions About Chocolate Strawberry Jam Cupcakes
I've gotten so many questions about these cupcakes over the years-here are the ones that pop up most often with all my best answers!
- Can I use frozen strawberries for the buttercream?
Absolutely! Thaw them completely first, then pat them super dry before blending. Too much liquid will make your frosting runny. - My buttercream split-how do I fix it?
Don't panic! Just keep beating-it'll often come back together. If not, try adding 1-2 tablespoon more powdered sugar or chilling the bowl for 10 minutes before re-beating. - Can I make these without coffee?
Of course! Hot water works fine, though the coffee does deepen the chocolate flavor. You won't taste coffee-promise! - How do I know when the cupcakes are done?
The toothpick test never lies-a few moist crumbs are okay, but no wet batter. They'll also spring back lightly when touched. - Can I prep these ahead?
Totally! Bake the cupcakes 1-2 days early (store airtight at room temp), then fill and frost the day of. The flavors actually improve!
Got more questions? Just ask-I could talk cupcakes all day long!
Final Thoughts on Chocolate Strawberry Jam Cupcakes
There you have it-my all-time favorite cupcakes that never fail to impress! What I love most is how they look fancy but come together without any fuss. That moment when someone takes that first bite and discovers the jammy surprise? Pure magic every single time. Whether you're baking for a special occasion or just because, these little guys deliver big on flavor and fun.
Don't be intimidated if you're new to baking-just follow each step, trust the process, and most importantly, have fun with it! Now grab your mixing bowl and get ready to make some people very, very happy. Happy baking!

Chocolate Strawberry Jam Cupcakes
Equipment
- muffin tin
- Piping bag
Ingredients
For the Chocolate Cupcakes
- 1 cup all-purpose flour
- 1 cup granulated sugar
- ½ cup unsweetened cocoa powder sifted
- 1 teaspoon baking powder
- ½ teaspoon baking soda
- ½ teaspoon fine salt
- ½ cup vegetable oil or canola oil
- 2 large eggs room temperature
- 1 teaspoon vanilla extract
- ½ cup buttermilk room temperature
- ½ cup hot coffee or hot water
For the Strawberry Jam Filling
- ¾ cup strawberry jam or preserves seedless preferred
- 1 teaspoon lemon juice optional, brightens flavor
For the Strawberry Buttercream
- 1 cup unsalted butter softened
- 3 cups powdered sugar sifted
- ¼ cup thick strawberry puree or strawberry jam not too runny
- 1 teaspoon vanilla extract
- 1 pinch fine salt
- 1-2 tablespoons heavy cream as needed to adjust consistency
For Garnish
- Fresh whole strawberries hulled and dried
- chocolate drizzle or shaved chocolate optional
Instructions
- Preheat your oven to 350°F (175°C). Line a muffin tin with cupcake liners.
- In a large bowl, whisk together the flour, sugar, cocoa powder, baking powder, baking soda, and salt.
- Add the oil, eggs, vanilla, and buttermilk. Mix until combined.
- Pour in the hot coffee or water and stir until the batter is smooth.
- Divide the batter evenly among the cupcake liners, filling each about two-thirds full.
- Bake for 18-20 minutes, or until a toothpick inserted in the center comes out clean.
- Let the cupcakes cool completely on a wire rack.
- Once cooled, use a small knife or cupcake corer to remove a small portion from the center of each cupcake.
- Fill each hole with strawberry jam. Optionally, mix the jam with lemon juice for a brighter flavor.
- To make the buttercream, beat the butter until creamy. Gradually add the powdered sugar, then the strawberry puree, vanilla, and salt. Adjust consistency with heavy cream if needed.
- Pipe or spread the buttercream onto the cupcakes. Garnish with fresh strawberries and optional chocolate drizzle.






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